Thursday, November 6, 2008
At least when you eat lunch at McDonald's, the surroundings pretend to be a restaurant, a pleasant place to linger while you eat. At Costco, even the pretense is missing. The "diners" sit at plastic tables on concrete floors in front of unpainted cinderblock walls, a grim setting more prison than restaurant. The spaces between the tables are clogged with shopping carts full of mass-produced, bulk-packaged goods - this is food consumption as mass consumption, with no interest in the quality of the food or the dining experience. There is no joy in a meal here.