Thursday, April 10, 2008
I ran across this full page ad from the Magazine Publishers of America: A branch made of newsprint, with leaves made of pictures clipped from a variety of magazines above the text "When you're done leafing through this issue, please recycle this magazine", complete with recycling logo. Notice that they ignore the more important items in the recycle slogan: reduce, reuse, recycle. They never mention saving paper by reducing the number of magazines you subscribe to, or a reduction in the number of pages of advertising they include in the magazine. There is no mention of sharing the magazine with a friend after reading it, which is a great way to cut down on the number of trees turned into paper. So they want to generate and sell as many magazine pages as possible, then assuage their guilty consciences by reminding readers to recycle all those pages, rather than making real changes. It's a pain-free way to make money and feel virtuous at the same time.